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TYPES OF SEO

On-Page SEO -: Use high-quality content that answers user questions and optimizing e.g. HTML tags and images etc

Off-Page SEO-: Building reputation and authority through backlinks from other reputable websites. e.g. Link Building ,Guest Posting etc.

Technical SEO -: search engines can crawl, index, and understand a website efficiently . e.g. improving page speed, search rankings etc.

Why SEO Matters important

Trust and Credibility: Users generally trust the first few results on Google more than the ads or the results on page five.

Organic Traffic: Unlike paid ads (PPC), you don’t have to pay for every click. Once you rank well, the traffic is “free.”

Better User Experience: Good SEO often involves making your site faster and easier to navigate, which makes your visitors happier.

Digital marketing is the promotion of products, services, or brands using digital channels, primarily the internet, to connect with customers. It spans online methods like social media, SEO, email, and websites, as well as offline digital formats like SMS and digital billboards. Key strategies focus on driving traffic, engagement, and sales through targeted campaigns.

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